There
were some great keynote speakers at this year's KM World, but the biggest "a-ha"
for me did not come
from a speaker--it came from the exhibitors. Based on the number and excitement
of vendors and attendees, the future of KM belongs to streaming video. Always
too expensive previously, Web video is now literally in the hands of millions
of people. YouTube and
big bandwidth have made video a feasible and desirable medium for millions of
"average" people to teach, learn, and share.
Web analytics
firm ComScore released its
data for online video usage in October 2009: Google/YouTube continues to
dominate with over 125 million monthly viewers (and over
1 billion views per day). According to YouTube's blog, 20 hours of video are uploaded
to YouTube every minute.
Video has come
of age as a primary way for people to share information, whether they're uploading
a recording of baby's first steps or participating in populist journalism (CNN's iReports is a great
example). The "show me, don't tell me" nature of video makes it far superior to
text when you want to convey something physical (e.g., how to open a
banana like a monkey). Video is also
terrific for communicating emotion. Now the buzz is to use it for a wide range
of internal communications, rather than just the stiff annual CEO speech.
Cheap,
immediate, with almost no barriers to use or distribution--why wouldn't you incorporate
video into your KM approaches?