Market Intelligence and Knowledge Management

Market intelligence is a commodity critical to corporate strategy planning. During APQC's June knowledge management community call, guest facilitator Dian Chu, a market intelligence specialist with Marathon Oil Corporation, will examine the framework of market intelligence and knowledge management used to achieve a competitive edge and why all companies should have such a framework. She'll also discuss the market intelligence and knowledge management cycle, critical success factors for effective KM, and the KM and market intelligence structure at Marathon.

The call will take place this Thursday, June 18, at 10:30 a.m. central time. Click here to register.