At IBM, leveraging knowledge has always been an important part of our business. Last year, we undertook a massive overhaul of the technology and approach we use for knowledge management, moving from a centrally managed, linear, taxonomy- and repository-based system to one that leverages the best of Web 2.0, including social software, user participation, and key market-driven concepts like sponsored links. We see this as a shift from "knowledge management" to "knowledge sharing."
As the
global leader for IBM Global Business Services knowledge sharing
strategy, I'm excited about the changes we've made. The new approach
and technology not only enable flexibility and boost participation in
knowledge sharing, but they also surface new ways to create, add, and
measure value. Contributions are no longer limited to simply adding
documents to a database. Instead, each Web 2.0 behavior is a new kind
of contribution--a new kind of input, a new kind of data--enabling
value to be measured and delivered in very different ways.
I look forward to exploring these topics in depth when
I keynote APQC's knowledge management conference this May. To give
you a taste of what I'll be presenting at the conference, I've included a short
video that overviews IBM's approach and introduces the Web 2.0 features of our
employee knowledge portal.
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Bryant
Clevenger is the global leader for IBM Global Business Services (GBS) knowledge
sharing strategy.
He will
be among the keynote speakers at APQC's upcoming knowledge management
conference, The Knowledge Transfer Revolution: New Paradigms, New Payoffs. You
can learn more about the conference by clicking here.
Bryant.. quick question (and hopefully not requiring that you give away any "secrets" before your conference presentation) ;-)
How are you applying information lifecycle management to the information (and corporate records for that matter) that is created/captured through your new approach and environment?
The lack of acceptable response to this question is often a barrier that is preventing the experimentation with/implementation of social computing within organizations that are risk averse and concerned with e-discovery.
Where is the video?
The video should appear on this page after the text and before the comments section. If for some reason your browser is not showing it here, you can view the video at http://www.youtube.com/watch?v=7-F7dMfH6is&feature=player_embedded
Hi Dale - we are blending our former content management processes with some new capabilities that the new technology approach has enabled. By treating everything as data (document hits, downloads, ratings, social bookmarks, RSS subscriptions, etc) we are able to create what we are calling a document activity score. We will evaluate activity scores over time and use this as a key input to our archiving process. This is not the only factor, but will be a major piece as we continue to look for ways to effectively and efficiently synthesize large volumes of content. Augmenting this new "automated archiving" approach are some traditional features such as default expiration dates and subject matter expert review and validation on some content. On the front end, we have simplified the entry process but still have a light content management review prior to content publishing. I hope this helps....we can discuss further at the conference.