Marc Aafjes, global head of knowledge management at Vodafone,
has used his own blog to post
a very effective summary of his breakout session presentation at this year's KM
conference. In his post, Marc clarifies the concept of "the shadow organization"
on which his presentation was focused:
By connecting various participants across the
company around the execution of our knowledge strategy we're cultivating a meta
network--the shadow organization--that
enables the company to enhance the value we derive from the knowledge we have.
Framing knowledge management in economic terms, the shadow organisation in
effect is 'making the market for knowledge' by connecting otherwise disparate
parts of the company around knowledge needs. This shadow organisation consists
of the change agents that help us execute the knowledge strategy and embed sustainable
change in all parts of the company.
Marc's post goes on to describe the five key groups
within "the shadow organization" and highlight some of the benefits that this
model has provided for Vodafone.
Although you can access Marc's conference slides by
visiting the KM Edge page for his breakout session,
the blog post provides more detail and is a great supplement to the slides. If
you missed this breakout session or would simply like a refresher, I encourage
you to read "Building the
'Shadow Organization'--Presentation at APQC's 13th Annual KM
Conference" on Marc's blog.
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